Complete brand identity for s23NYC, Nike’s Digital Studio,
including logo design, photography style, typography guidelines,
marketing materials, and office interior design.
Complete brand identity for s23NYC, Nike’s Digital Studio,
including logo design, photography style, typography guidelines,
marketing materials, and office interior design.
With a passion for sneakers and an emphasis on rewarding the community that loves them, s23NYC builds, designs and deploys innovative, interactive, and slightly mischievous features across Nike Digital and the Nike SNKRS app.
This alternate logo mark, known as the “Huddle,” reflects the gathering of ideas, people, and culture that occurs at s23NYC.
The design of the office reflects the personality of s23NYC with ‘surprise and delight’ moments hidden throughout.
Above the kitchen sink are embedded footprints - an exact replica of the steps Michael Jordan took before his famous dunk. Visible from a side angle is a pixelated swoosh disguised in the kitchen tile. The main hub area sits on a recycled basketball court with furniture inspired by sport and innovative design.