Nike SNKRS
community content
BRAND
Nike
PROJECT
Nike SNKRS Community Content
Design
ROLE
DETAILS
Owned creative and design for Nike’s community content pilot on the SNKRS App. Led the Nike global teams to adopt each franchise across EMEA and APLA.
‘Street SNKRS’ is an authentic look at how sneakers are being worn in key markets. This series highlights members of the community by showcasing them in an organic setting and displaying top level contextual information.
‘Behind the Design’ is a Nike global franchise that dives into the inspiration and process behind a product.
‘Behind the Design’ stories are created using a variety of assets such as interview footage, product sketches, and behind-the-scenes photography.
The franchise was piloted in the US and successfully adopted by EMEA and APLA using this modular design system.
