Erin Kelly is a design leader with over 13 years of experience driving brand creative in streetwear, sport, luxury, sneakers, tech, and gaming. She has a proven track record leading innovative global campaigns, launching compelling brand identities, and telling authentic, immersive stories that drive revenue and build brand equity.

Erin currently works as Design Director of Brand for Nike Virtual Studios, Nike’s home for all things gaming and fandom, leading the brand team to develop and execute global campaigns, footwear launches, digital experiences, and physical events.

heyerinkelly@gmail.com

LinkedIn

CV available on request.


EXPERIENCE

Nike
Global Design Director

Nike Virtual Studios
2022 - Present


WeTransfer

Design Director
Brand & Communications

2021 - 2022


Nike
Global Senior Designer
SNKRS App
2017 - 2021


Vice Media
Senior Designer

2015 - 2017

Complex Media
Creative Project Manager

2014 - 2015

Complex Media
Designer

2012 - 2014

SKILLS

Art Direction

Creative & Brand Strategy

360º Experiences

Brand Identity

Digital Content
Design Systems
Packaging Design
Content Planning
& Execution
Creative Pitches
Creative Production 

Team Management
Talent Recruitment

RECOGNITION

Frontify Brand Visionary

2024


Nike Maxim Award, Digital Design

2019


Photo District News: Grand Prize
Art Direction
2019



Ad Age: 2017 Agency to Watch
Lead Designer
2017

SELECT CLIENTS

Budweiser
Kickstarter
Rizzoli Publications
Rolex