Nike ‘OUR FORCE 1’ VIRTUAL COLLECTION
BRAND
Nike
ROLE
Art Director
DETAILS
Nike’s first-ever digital-creation collection, Our Force 1, featured expressive and never-before-seen digital renditions of Air Force 1 Lows. Co-curated by the DotSWOOSH community and built for the digital generation, OF1 is a tribute to the first 50 years of Nike and am homage to the creativity and versatility of the Air Force 1.
The collection removes the barriers of physical product, builds community and leverages pioneering technology. Purchase of these virtual sneakers unlocked unique benefits such as special access to products and experiences.
