Nike meet your guide apparel drop

‘Meet Your Guide’ is a virtual scavenger created to pilot Nike dotSWOOSH’s pre-order apparel strategy. Participants uncovered clues dispersed across Instagram and Nike’s owned platforms, leading them to exclusive access for pre-ordering the Nike DotSWOOSH “Meet Your Guide” hoodie. This engaging experience generated excitement around the product and leveraged social media to enhance brand interaction and drive early sales.