FOUNDERS KNOW THE FEELING

DETAILS

For the launch of EA FC ‘25, Nike introduced a brand new line of virtual kits, stadium vanities, and physical apparel exclusively for Founders and Club Members. I led the art direction from concept to completion across this online-offline journey which celebrates the dedication and passion of EA FC’s most devoted fans. Responsibilities included storyboards, casting, styling, image & video, sound, and narrative direction.

The campaign follows real gamers—Ellis, Dino, and Zach—who take us through their journey experiencing EA FC ‘25 for the first time. These individuals embody the vibrant culture, competitive spirit, and dedicated fandom surrounding the EA FC community.