Nike x ea fc
founders know the feeling

For the launch of EA FC ‘25, Nike introduced a brand new line of virtual kits, stadium vanities, and apparel exclusively for Founders and Club Members. This online-offline journey celebrates the dedication and passion of EA FC’s most devoted fans.

The campaign follows real gamers—Ellis, Dino, and Zach—who take us through their journey experiencing EA FC ‘25 for the first time. These individuals embody the vibrant culture, competitive spirit, and dedicated fandom surrounding the EA FC community.