Nike AF1 LOW ‘404’

DETAILS

Global campaign for the member-exclusive Air Force 1 Low ‘404,’ a seamless “screen of death”-colored AF1 that pays homage to internet culture. Billboards across New York and Los Angeles displayed mysterious error screens before revealing the product captured in custom cyber decks.

Users gained access to purchase by playing an 8-bit mini game titled “Glitch Galaxy,” rewarding loyal members while reducing bot interference.

Responsible for end-to-end concept, art direction, and design.