Full identity and design for Evaus, a brand campaign for Suave.
In this campaign, Suave goes undercover as chic newcomer named Evaus. Yes, that’s Suave spelled backwards.
With the look of today’s coveted brands, complete with millennial packaging and a cute social feed,
Evaus went out to be tested by today’s new beauty authorities: product-obsessed influencers.
In a video shot for the campaign, said influencers weighed in with their opinions
on the new hair offerings, saying things like, "these were game-changing,"
and "they left my hair so strong and healthy."
Finally, the brand revealed to the women that they had been using Suave the whole time —
thus proving that all in all, it really is what's inside the bottle that counts.
